Articles -

Check out www.smbizshowcase.com for articles about small business owners and tips on business topics. Sponsored by M&D Advertising LLC, co-owned by Matthew & Deb Ammerman, who also co-own the digital magazine.

By Deb Ammerman

4-7-2023

A week or so ago, I got an invitation to try out Google’s Bard program. I thought I would give it a try, and I’m really glad that I did… just like all the other tools I use to create graphic design projects, this program is a major time saver! I asked Bard to write an article about itself, and this is what it had to say:

“Bard is a large language model (LLM) from Google AI, trained on a massive dataset of text and code. It can generate text, translate languages, write different kinds of creative content, and answer your questions in an informative way. Bard is still under development, but it has learned to perform many kinds of tasks, including

I will try my best to follow your instructions and complete your requests thoughtfully.
I will use my knowledge to answer your questions in a comprehensive and informative way, even if they are open ended, challenging, or strange.
I will generate different creative text formats of text content, like poems, code, scripts, musical pieces, email, letters, etc. I will try my best to fulfill all your requirements.

Bard is named after the traditional Celtic bards, who were professional story tellers, verse-makers, music composers, oral historians and genealogists. Bards were employed by a patron (such as a monarch or chieftain) to commemorate one or more of the patron’s ancestors and to praise the patron’s own activities.

Bard is still in development, but it has the potential to revolutionize the way we interact with information. By making it possible to generate text, translate languages, and write different kinds of creative content, Bard can help us to better understand the world around us and to express ourselves creatively.

Here are some examples of what Bard can do:

Generate text: Bard can generate text in different styles, including creative writing, code, scripts, musical pieces, email, letters, etc.
Translate languages: Bard can translate text from one language to another.
Answer questions: Bard can answer your questions in a comprehensive and informative way, even if they are open ended, challenging, or strange.
Write different kinds of creative content: Bard can write different kinds of creative content, such as poems, code, scripts, musical pieces, email, letters, etc.

Bard is still under development, but it has the potential to revolutionize the way we interact with information. By making it possible to generate text, translate languages, and write different kinds of creative content, Bard can help us to better understand the world around us and to express ourselves creatively.”

Sources – Learn more

en.wikipedia.org/wiki/Bard“

As you can see, it even gives you its sources. How cool is that? When I first became a graphic designer, the field was so different, layouts were created as paste-up files, drawings were done with markers on paper! and everything was drawn out by hand… we’ve come a long way since then!

When I first saw all the talk about AI, I thought, oh that’s not good… frankly, thoughts of the movie “The Terminator” came to mind! After trying out the program, I realize that just like the Adobe products I love and use on a daily basis to design with, AI is just another fantastic tool to help us out. No need to call Arnold yet!

I give Bard a Thumbs Up.

As a business owner, you know that there are a lot of things you need to do to keep your business afloat. From managing your finances to marketing your products or services, there’s always something that needs your attention. But one of the most important things you can do for your business is to advertise.

Advertising is essential for small businesses because it helps you reach new customers and grow your business. When you advertise, you’re putting your name and your products or services in front of people who might not know about you otherwise. This can lead to new sales and increased revenue.

There are many different ways to advertise your business, and the best approach will vary depending on your industry, target market, and budget. But no matter what approach you take, advertising is a vital part of any business marketing strategy.

Here are just a few of the reasons why business owners need to advertise:

To build brand awareness: When you advertise, you’re creating awareness for your brand and your products or services. This can help you stand out from the competition and attract new customers.

To generate leads: Advertising can also help you generate leads, which are potential customers who have expressed interest in what you have to offer. You can then nurture these leads and turn them into paying customers.

To increase sales: Ultimately, the goal of advertising is to increase sales. When you reach more people with your message, you’re more likely to make sales.

To improve your website traffic: If you have a website, advertising can help you drive more traffic to it. This can lead to more sales and increased revenue.

To boost your social media following: If you use social media to promote your business, advertising can help you grow your following. This can give you a larger platform to reach potential customers.

To establish yourself as an expert: When you advertise, you’re positioning yourself as an expert in your field. This can help you build trust with potential customers and make them more likely to do business with you.

As you can see, there are many reasons why business owners need to advertise. If you’re not advertising your business, you’re missing out on a valuable opportunity to reach new customers and grow your business.

If you’re not sure where to start with advertising, there are a few things you can do. First, take some time to research different advertising options and find the ones that are right for your business. You can also work with M&D Advertising. Call us today at 269-414-0204, we offer a free consultation to help you develop and execute an effective advertising campaign.

Advertising is a great way to grow your business, but it’s important to do it right. By following the tips above, you can create an advertising campaign that will help you reach your business goals.