Deb Ammerman Owner – has worked in the graphic design field for 30 years. An independent contractor for over 15 years, Deb has created numerous ad designs for local merchants and service providers and additional print layouts for the Michiana Saver and other local publications. She has a wide range of experience including designing for screen print, web site design & development, CD Jacket creation for a music production company and digital scrapbooking to name a few. Her work history also includes experience as a marketing coordinator & event planner for a distribution company to convenience stores and other specialty retailers.
Matthew Ammerman Owner/CEO – views the world through lenses of science and business philosophy. He does continuous research and development in many areas, and has countless interests. A structured thinker who looks at the world in a fresh new way, Matthew brings a unique vision to the organization. He is constantly innovating and adding to the toolbox M&D Advertising uses to solve challenges for our clients. Matthew handles the company strategy, consistent improvement, financial aspects, systematization, and focuses on unifying the organization.
We have a passion for helping small businesses. We love creating the print designs and internet marketing tools your business needs to succeed. Below are just a few examples of our work. This includes print advertising, graphic design as well as brand development.
Michiana Saver Magazine
The Michiana Saver Magazine, one of our clients, for whom we currently build the layout every month and have helped countless businesses with ads that are run in the Michiana Saver. If you’re local to the Northern Indiana, Southwest Michigan, Niles, South Bend or Elkhart areas, Contact Us Today to see how we can assist with getting your business into the Michiana Saver.
Brand Development
Branding a new business is a complex process that requires careful planning and execution. Here are the key steps we take in branding a new business:
- Define your brand identity. Your brand identity is the sum of all the things that make your business unique, including your name, logo, colors, fonts, and tone of voice. It’s important to define your brand identity early on in the branding process so that you can use it to guide all of your branding decisions.
- Research your target audience. It’s important to understand who your target audience is and what they are looking for in a brand. This will help you to create a brand that resonates with them and speaks to their needs.
- Develop a brand strategy. Your brand strategy is a plan for how you will communicate your brand to your target audience. It should include your brand positioning, messaging, and tone of voice.
- Create brand assets. Your brand assets are the visual elements that represent your brand, such as your logo, website, and marketing materials. They should all be consistent with your brand identity and reflect your brand strategy.
- Implement your brand. Once you have developed your brand identity, strategy, and assets, it’s time to implement your brand. This includes using your brand in all of your marketing materials, on your website, and in your interactions with customers.
- Measure your results. It’s important to measure the results of your branding efforts so that you can see what’s working and what’s not. This will help you to make necessary adjustments and improve your branding over time.
Branding a new business is a complex process, but it’s essential for success. By following the steps above, you can create a strong brand that will help you to stand out from the competition and connect with your target audience.
Here are some additional tips for branding a new business:
- Be consistent. Your brand should be consistent across all channels, from your website to your social media presence to your marketing materials.
- Be authentic. Your brand should be true to your business and your values.
- Be memorable. Your brand should be memorable and stand out from the competition.
- Be relevant. Your brand should be relevant to your target audience and their needs.
- Be flexible. Your brand should be flexible enough to grow with your business.
Branding is an ongoing process, so it’s important to review and update your brand regularly to ensure that it is still relevant and effective.
Logo Development and Merchandise
Looking for a new Logo, and maybe some branded merchandise to go with it. Contact us Today to see how we can not only design a new logo, or even refresh your current one. We can then help you with merchandise or apparel for your Business.
TESTIMONIAL:
McKinley Garden Center
“McKinley Garden Center has worked with Michiana Graphic Design Group (M&D Advertising) for several years on various ads, sizes ranging from business card to full page magazine. We have found them to be very knowledgeable and easy to collaborate with. The turnaround times have been quick and the cost for their service has been budget friendly. The result each time was a perfect ad that met our needs.”